3 Steps to Recruiting your Winning Team

However recruiting for top talent is like marketing to new customers. Small businesses should focus on playing up their unique strengths. Promoting their company culture and perks, and offering the opportunity to make a direct impact on a company are all things small companies can offer that large companies don’t have the ability to do. Keep reading to learn how to implement these strategies and hire the best candidate for your position.

Offer the Opportunity to Make a Direct Impact

A major selling point for joining a small company over a big corporation is that top talent will have a huge impact on a company’s bottom line. Top talent is drawn to companies that are innovative and where they can make a real difference. Make sure to use this selling point to your advantage. Talk about how candidates will have the opportunity to grow and learn more skills with your company as opposed to working for a large company and being boxed in. The nimble nature of a small business is very attractive for a certain group of top talent. 

Promote Company Culture and Perks

Use a Range of sources

Using recruitment agencies is one way of recruiting. Other more cost effective options include, asking current employees to refer new people to the organization (if they are unwilling to do so, ask yourself why that might be), use social media to tell people why your organization would be a great place to work. You could also ask your customers to refer talent - if they like you they will sell your organization for you (it also tells your customers how well you are doing!). 

Bonus Tip:

If you attended the Minneapolis Small Business Expo - think about how you can use the AIDA model to attract talent. If you were unable to attend, you can watch the first part of the session here.